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Weight Coaching | April 2, 2015  | by  Shari Broder | 0 COMMENT
How to Find Out What is Behind Our Cravings | Weight Loss for Foodies


Why do we have cravings? Why do some people crave new clothes despite a full closet? Why do some people flirt with members of the opposite sex or have affairs when they are happily married? Why do some people crave alcohol even if it is killing them? Why do people crave chocolate when they are sated or even stuffed after a delicious meal?

Contemplating the nature of cravings, I believe they are the result of some kind of dysfunction. They all seem to consist of wanting something badly that we don’t need and probably shouldn’t have.  Take, for example, the happily married woman who tries to get attention from men by flirting with them or having an affair.  This has nothing to do with her spouse, but she is flirting because she is seeking external validation by looking for someone else to find her attractive because she lacks the self-esteem to know this from within. When she gives into the craving for attention, she doesn’t stop and think, “I love my wonderful husband, so why am I behaving this way?” Giving into the craving prevents her from finding the solution to why she has this craving.

The shopaholic is also seeking some kind of external gratification instead of looking at why she keeps buying so many pairs of shoes.

Getting attention or shopping does not give these cravers what they need any more than eating chocolate cake on a full stomach nourishes anyone.  It is just a fleeting sense of satisfaction that actually causes more problems. What happens when the husband finds out about the affair? How do we feel when we get on the scale after feeding our craving for sweets?

What we are doing when we eat that chocolate cake is avoiding the problem that is underlying the craving.  Our body doesn’t need the food. We aren’t hungry.  It is something else we are seeking, but we won’t find the answer if we eat instead.

Are you stressed out because you have too much work? Eating those chocolates in the office candy bowl won’t help you get your work done. In fact, it will take you away from work.  It will make you gain weight. Most importantly, it will allow you to avoid your feelings, distracting you from them with food.  Doing this will prevent you from looking inside yourself to see what the problem really is, and finding a solution that will actually solve the problem.

When you find yourself craving things, try not giving into the craving. Instead, take some time and think, “What am I feeling that is causing me to want this cookie?  Why am I feeling this way? What is the real problem here? Will eating the cookie solve the problem? How can I solve it instead of distracting myself from it?”

The answer to these questions is always more complicated than just eating the brownie. Giving into the craving is taking the path of least resistance but because the cause of the craving is not addressed, we will just eat another brownie the next time we are stressed about work.

If you want to figure out why you are having a craving, you have to refrain from giving in to it.  Get to know yourself a little better.  Find out what you really need.  You’ll inevitably find the real solution to what is causing the craving and the cravings will go away. You will find satisfaction that isn’t fleeting.

To learn more about what is causing your cravings and how to stop overeating, check out my programs HERE or sign up for a free, no pitch consult HERE.

About the author 

Shari Broder

I'm passionate about helping foodies ditch dieting and lose the weight for good. Discover what is really causing your weight issues (it isn't that you love food!), and learn how to stop obsessing about food and make peace with food and eating. I love teaching women how to get off the diet hamster wheel and learn to eat consciously, stop emotional eating and enjoy the foods they love while permanently losing their desire to overeat.

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Meet Shari

I am passionate about helping women lose weight without dieting by teaching them how to trust their inner wisdom and make peace with food and eating.  I love teaching women how to get off the diet hamster wheel by learning how to eat consciously, stop emotional eating and enjoy foods they love while losing their desire to overeat along with their excess weight.
Contact me at lifecoach@sharibroder.com